"To be the global enduring industrial champion in aerospace."
That's Boeing's actual vision. But here's the problem: your team has no idea what to build from that.
Radhika Dutt breaks down why fluffy corporate speak kills companies - and reveals the harsh truth about how many pivots you actually get before running out of runway.
Watch this clip to see her dissect what's wrong with most vision statements and why you need something much more detailed before making any big moves.
Warning: You might recognize your own company's vision in her examples.
Full episode: https://youtu.be/m5bQlJHPOog
Podcast: https://www.buzzsprout.com/1643821/episodes/17856609
#ProductVision #ProductStrategy #RadicalProductThinking #ProductManagement #short