On budget ✅
Gathering dust ✅
Here's the pattern Deborah Kaminetzky sees constantly: Companies spend six figures on software. Project gets delivered exactly as promised. And then... everyone quietly goes back to spreadsheets.
The problem isn't the technology. It's that nobody asked the people actually doing the work what they needed.
When you skip the users and go straight from C-suite strategy to implementation, you get a really expensive paperweight.
The fix? Start with the people who will use it. Understand what they're actual
ly trying to do. Build something they'll want to adopt.
Because "delivered" doesn't mean valuable.
Full conversation with Deb on project management, adoption, and why your team is secretly using shadow IT 👉 https://youtu.be/EKpSbGcLyqo?si=1gl4G_OM1yp10LEZ
#ProjectManagement #SoftwareImplementation #DigitalTransformation #ChangeManagement #TechLeadership #Agile #UserAdoption #EnterpriseSoftware #short