Steven Puri discovered this working in Hollywood. When he assigned a newcomer just one trailer project, his boss had a question.
"Nothing. He's never done this before."
That's when his boss taught him how creativity works. The brain needs multiple problems bouncing around. The breakthrough moment never happens when you're staring directly at the challenge. It happens in the shower, on a walk, washing dishes.
When your mind gets busy with something else, your subconscious solves the real problem.
Steven spent decades testing this in film and tech. Both proved the same thing: strategic distraction beats tunnel vision.
Listen to the full episode with Steven Puri:
Buzzsprout: https://www.buzzsprout.com/1643821/episodes/17163502
YouTube: https://youtu.be/reK9eDGiGJ8
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