The problem? We map experiences in linear steps - check-in, boarding, takeoff, landing. But breakthrough ideas like in-flight showers don't appear on that traditional map. They require thinking beyond the obvious path.
What customer needs are you missing because of linear thinking? 🤔
Full episode: https://youtu.be/_vs7qPdurC8
🎧 https://www.buzzsprout.com/1643821/episodes/17941489
#CustomerExperience #ProductStrategy #DefinitelyMaybeAgile #CX #Innovation #CustomerJourney #UXDesign #ProductManagement

